Forged relationships with non-profits, national organizations, legislators, foundations for maximum impact and audience engagement. Created social media plan for PBS national broadcast. Facilitated continuing education accreditation of the film for medical professionals and social workers, copy writer and editor for The Genius of Caring site, site curator, social media and email blasts
Impact: first POV PBS film to be accredited for medical professionals; over 250 screenings in the US and Europe in 2014 and 2015; connected family caregivers to service providers; screened film at 3 medical conferences
Crafted outreach plan for audience engagement and impact. Developed relationships with key partners. Worked with partners to host screenings and panel discussions across the country. Designed plan for unique social media strategy utilizing Google Hangouts in conjunction with PBS airdates in select cities around the country. Wrote copy for blog, social media and emails.
Impact: connected thousands of activists to LGBT organizations in their local area; successful film festival and community screening series with over 25 screenings across the country and over 1,000 airdates on PBS.
State Rep. Marie Donigan for re-election
Developed strategic plan, which consisted of contacting 36,000 households in the district and succeeded in an unprecedented victory of winning with 62% of the vote, and winning every precinct in the district.
“Chris was a great campaign manager. The 2006 election was her chief responsibility – she was creative, persistent and ran my campaign by the book (and wrote new chapters!)”
Former State Representative Marie Donigan
Sally Lieber State Assembly
Composed keynote speech for Assm. Lieber to deliver to graduating class of San Jose State University School of Social Work, 2008.
“Chris’ writing for the graduation was excellent – well written and well thought out. Her great work made it very easy and low-stress to give a great speech.”
Former Assemblywoman Sally Lieber
Planned Parenthood Mar Monte
Strategy sessions for outreach and engagement plan, social media plan for short video to increase clients.
Oakland County Democratic Party
Developed strategic overview including key themes, challenges and long-term strategy; resulting in doubling the Democratic presence in the county.
Wrote copy for campaign literature, blogs and email blasts.
“Chris is smart, dedicated and extraordinarily energetic. I would be delighted to work with her again any time I could and I believe everyone else on our team feels the same way. Top shelf.”
John Ashcraft, Oakland County Democratic Party Treasurer
South Bay Regional Director
No on Prop 8 Campaign
Devised and executed plan to contact and engage 10,000 voters; oversaw team of 4 and thousands of volunteers in San Jose office and volunteer centers throughout San Mateo and Santa Clara counties. Delivered San Mateo and Santa Clara counties with wins of 62% and 56% respectively.
“It was truly a pleasure to work with Chris. She is hard working, creative, dedicated and has a wonderful can-do attitude even in the toughest times. Her gift is making those 1-1 contacts that outlast the moment and she takes to the time to learn from everyone she meets. Additionally, no “ask” is too tough and she can surely make the big “ask” when needed.”
Greg Belaus, South Bay Organizer, No on Prop 8 Campaign